Working in online marketing takes organization, motivation and dedication, all personal characteristics we are not all born with. Still, anyone can become organized with a little concentrated effort, a few tips and a few essential online tools. If a never-ending list of to do items is sitting on your desk, you are bogged down by all of your great ideas, and you are constantly missing opportunities, it’s time to clear up the clutter and get organized.
The most important part of organizing your online marketing efforts is to take some time to sit down and think. Consider the “where and how often” of your content marketing.
- Where do you need to focus your attention the most: on writing information, on social sharing, or on participating in video platforms?
- How often do you need to post information and media to these platforms?
Asking yourself these questions and writing the answers down helps de-clutter your mind and helps you define what your goals really are.
During your planning stage, take the time to do your research. Look for keywords that relate to your business. Make a list of several keywords. Keep these on hand when you create posts, videos or comments. Incorporating keywords into your content helps your online marketing projects index well on the search engines. Use a combination of keyword tools like Google AdWords, or Word Tracker to help you analyze the terms used in your industry.
Schedule Weekly Research Time
This type of marketing requires you to post content based on related information for your industry. Set aside a specific amount of time on a regular basis to read industry-related news, look through videos and interesting information you can share with your audience.
Create folders on your desktop or in your documents and give them labels like:
- Web Information.
Use these folders to place your notes, thoughts, ideas, information you read about. Place information you find on interesting websites you want to use here. However, even this organization can quickly become overwhelming, as the placing of entire websites and web information in these folders can quickly give you an oversupply of information. To keep this from happening, you may want to use a free online tool like Evernote to jot down interesting facts, copy quotes, or blocks of information you want to refer to.
Schedule Your Content
Use a free calendar tool like Google Calendar, 30 Boxes or Cozi to help schedule your different platform posts. Be realistic in your schedule and avoid scheduling too much information on any given day, as this makes you even more frustrated. Decide on how often and on what platform you will post, and place these tasks in your calendar.
- Platform (content, video, social posts).
As you place tasks in your calendar give each item a level of priority. You can mark each item as:
- Would like to do.
- Can reschedule.
Ignore Those Mental Blocks
Once you have enough data on hand, you can create your posts. However, many marketers get blocked at this point, blaming their lack of productivity on writers block. The purpose in keeping data consistently is to prevent you from having these blocks, and keep you focused on your tasks. Often ‘writers block’ becomes an excuse we give ourselves. It is true that mental and physical fatigue can keep you from writing or creating that wonderful piece of content, but you can compensate for this by working on the task at a time of day when you feel mentally alert. Other marketing experts also suggest that soft music, and committing yourself to the task at hand no matter what you feel like, can help end that work block.
Monitor Your Efforts
One of the best ways to stay motivated is by noticing the difference your online marketing efforts make; the benefits these bring to your website. Use monitoring tools to help you analyze your traffic; decide where new readers are coming from; what keywords draw them in; and how your content is distributed. This information helps you create targetted posts and content.
Google Analytics, SproutSocial and YouTube Analytics help measure your online marketing efforts, showing you what works and what doesn’t. If you can’t tell whether these efforts are bringing you more traffic, you are more likely to stop working at your marketing tasks.
Using online organizational tools has never been more effective or easier. Better yet, many of these tools are free. However, there are different organizational tools for different platforms.
For instance, if you need a tool to help you manage your written content, the following tools are effective:
- Google Docs – This tool stores your documents in the cloud, allowing you or anyone you contract to edit, change or add to your existing content. You can store images, media, documents and music here.
- EverNote – a free tool that allows you to organize thoughts, messages, video content, images and recordings.
- Pocket – a tool that allows you to clip news or blog posts and read them later.
There are also useful organizational tools that let you work more efficiently and faster with social media platforms. These include:
- HootSuite – You can create all of your Twitter posts for a week in one sitting and then schedule their posting times for different times and days with this tool.
- BlissControl – Change profile pictures, passwords, and settings of all social media platforms with this easy-to-use tool.
- Buffer – allows you to schedule both Tweets and Facebook posts ahead of time.
Organizing your online marketing tasks is much like organizing your office or home workspace. Everything has its place. You need to categorize, file, and schedule weekly work tasks, then commit to finishing them on these dates.
The only reason you might see online marketing tasks as impossible is because these tasks are virtual. That’s why it’s important to write it all down, create a to-do list, become focused and stick to your schedule.
Frank Ashton a website marketing consultant. He loves blogging about his ideas and findings. His posts mainly appear on marketing blogs. Visit Whoishostingthis.com to compare webhosting services.