“META Tags” are HTML tags that provide information that describes the content of the web pages a user will be viewing. Search engines have recognized that website owners and administrators can use this resource to control their positioning and descriptions in search engine results. Many search engines have now incorporated reading META tags as part of their indexing formulas. The Keywords Tag is a series of keywords that best describes the content of your site. The Description Tag is a general description of what is contained in your web page.