Increase Traffic on your Newly Created Website

With the available resources such as tutorials, guides, tips and tricks, it is relatively easy to start and create a new website. However, what most website builders neglect to anticipate is how they will be able to increase traffic on their website.

Wikipedia defines web traffic as the amount of data sent and received by visitors on a certain website. It can be measured by the number of users that visit your website and how frequently they visit it. Accordingly, this can be determined by site monitors available over the web.

Having a website with high traffic can be very beneficial for the site owner. Some companies offer advertising schemes so that their product or company’s name be given a space on your website where in return, they will pay you as long as you keep your web traffic high. But more importantly, websites with very good content and layout will be useless if no one visits it or reads its content.

Increasing your web traffic will not be as easy as it seems. But, there are methods, techniques and strategies that will help you increase traffic for your site. Here are a few of those ways to increase traffic on your website: Site contents should be unique and be of high quality. This is the most effective way to increase traffic. Offer the web users something that they can’t see on other websites. But if you opt to put content that have already existed on other websites, make sure that your posts will be of better quality. To have a unique content, you can always use the Internet to search for keywords with can boost traffic to your website.

Contents should be helpful, useful and relevant to the users. This will keep them coming back as they find interest in what you are posting on your website. Make sure that the articles you posted in the site will be helpful to computer users. Always remember that users will just view your site in just a matter of seconds to assess its benefit to them; otherwise, if you do not have what they need, they might as well look for other websites where they can get useful and relevant information. Always ensure that your site is equipped with the latest trends, developments and updates related to your theme or field of concentration.

Content should be fresh and up-to-date. The web users will not be coming back if they see that your posts are always the same and you do not frequently update it. If you want repeat visits, make sure that contents are updated regularly. Remember that computer users surf the Internet to gather the latest and updated developments of the industry and the world around them. Thus, you should make sure that you have all these things they are looking for to prevent them from surfing your competition’s website. Make sure that your site contains fresh and up-to-date news, industry developments, tips and other related content which computer users and your customers can find it useful.

Use and repeat keywords that are relevant to your website. This way, there’s a bigger chance that search engines will recommend your website to readers. This is called Search Engine Optimization (SEO). At present, SEO is the most effective marketing and advertising strategy available which can boost customer base, can attract traffic and can boost corporate profits. Compared to traditional marketing and advertising methods such as radio and television advertisements, newspaper advertisements, giving brochures and pamphlets, SEO is more efficient because it can reach millions or even billions of users in the shortest time possible and at the least costs. Always remember that SEO does not only imply good website visibility, but it also ensures that your website is ranked and rated correctly. Thus, the more optimized your corporate site is, the greater chance it can have a higher ranking in search engines.

Outsource article writers. This is one good way of making sure that contents are updated and keywords are relevant. Before hiring or outsourcing article writers to optimize your website and to write informative articles aimed at boosting traffic, make sure to gauge first what type of SEO service you need. Bear in mind that SEO services are of two types; the basic SEO where you can have a website containing HTML coded keywords related to your business theme and edited content and the advance SEO services which comprise of Meta tags, brand building, link building and website optimization.

Trade links with other websites. Referrals from other websites will help you gain readers. Exchange links with websites that are related to your own site since exchanging trade link is a win-win deal for the both of you.

Advertise. You can advertise on social networking sites such as Facebook, Twitter or on other Pay-per-click websites. It is also one way of generating traffic and boosting your customer base because these social networking sites are frequently visited by people of different economic and educational status. At present, online social networks serve as a tool in communicating with their buddies, relatives and colleagues. It is where they keep their peers informed of the latest developments of their lives and of their business. By advertising your products and services in these sites, who knows, someone might get interested and surf your website as well.

Improve the layout of your website. Make sure that the layout is pleasing to the eyes of the readers. Remember that customers and online users are usually first attracted to how websites look like, how user friendly it is and how informative they are to computer users. Of all these tips aimed to boost and increase traffic to your site, one of the most important things to take note is to be PATIENT. Just remember, you might not be able to reach your goals in just a couple of days or weeks but if you’re patient, it will eventually come and you will surely see productive results.

About the author: Jenny Parker is a writer that focuses on web design, internet marketing and social media. She also enjoys covering topics on an expat community blog that provides swiss calling cards and internet phone card for international travelers. Take an additional 10% off with coupon code "acc10".
2011-09-21 | Add a Comment
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