Google's Panda algorithm for its search engine has left many organizations worried on the fate of their site in the search engine result pages as the Panda update comes into play. There is nothing to worry about though. The update will work against only those websites that do not lay emphasis on the quality of content and the ones that do not have customer satisfaction at the core of their engagement initiatives. Websites that rely on spam to attract readers will have a tough time finding a place in the search engine result pages. Here we list the steps you need to follow in order to ensure that the Panda update does not take a toll on your site's search page rank.
This has become a point of critical importance. The amount of time a visitor spends on your website holds the key here. The structure of your site should be such that looking for information does not turn into a cumbersome task. Provide a site map. Visitors spending more time on your website and moving to other pages as well apart from the home page help in reduction of bounce rate. A low bounce rate works as a nod of approval for your website. This leads to a higher rank on search result pages.
In most cases the primary purpose of websites is to make information available to people. Organizations use the website to convey to people their goals and vision as well as the details of their financial status. Marketing of products and services is also carried out through an organization's website. If information dissemination is the premise of the existence of the website, content must be a priority. Any organization that aims to present itself as a serious player in the market will never resort to copying content from the internet. Panda update takes this into account. Ensure originality of content. Allow for quick sharing to let a large number of people appreciate the content on your website.
Little or no content on a web page is representative of a poorly managed website. The Google Panda update takes this as a pointer to poor site quality. The end result is a drop in the rank on search engine result pages. The only way out is to ensure that no such page exists on your website. Either add good quality content to all pages or remove the pages that are lacking in the same. Never make the mistake of copying the same content on multiple pages on a website.
As the panda update gives importance to this, an organization can ill afford to ignore it. For large organizations, appropriate maintenance of the company's website is both a matter of utility and pride. Businesses thrive on information dissemination when it comes to the latest offerings. Giving clients access to all this is a must. In addition, an organization is sure to get brickbats from consumers if the site is inaccessible. The information that you offer should also include contact details inclusive of address and contact numbers.
This does wonders for your site on multiple counts. Low bounce rate is one of the benefits of the same. In addition, the content and the portal are likely to get recommendations on social media. This translates into business opportunities as well as a better placement on search result pages, all thanks to the Panda update.
The link to your site on the search engine result pages is a window to what lies beneath. In some ways, it acts like an advertisement for your portal. Analyze the page descriptions to understand if these work as appropriate representation of your website. This is meant to increase the click-through rate for your website. A low click-through rate is taken as an indication of the poor quality of your website. This leads to a lower rank. You can surely do better for better revenues and a better search page rank.
Your site should not appear as an entity meant only for placement of ads with no other purpose for its existence. If ads gain more prominence than the content or the page is virtually crowded with ads, then the site will see a sharp decline in its rank. If your site is meant to do more and is part of your business initiative as a whole, do not allow ads to grab more attention than the information on display.
For years, the use of social media by organizations has been all about client engagement and customer satisfaction. It has gained further significance now. Sharing of your content on social networking platforms adds weight to your site's claim to a higher spot on the search engine result pages. Your site's popularity on social networking platforms will vouch for its reliability.
The number of inbound links to your site is of immense significance but so is the quality. Poor quality links will fail to do any good for your website. Do not resort to a blind pursuit of inbound links. Blogs can come into play here. Link exchange with quality sites will work in your favor.
The design of your website deserves attention. Let your creativity enhance its appeal for the people. Just as copying is not the best thing to do for content, ignoring the design of your website is likely to hit you hard. A poorly done up website will increase your site's bounce rate as people are unlikely to see it as a reliable resource.
The algorithmic changes in search engines are meant for the good of the people who use them. These are meant to get quality results on the pages for the benefit of the users. If your site has the visitors' interest in mind and the content on your site is a manifestation of the same, you can rest assured that your website will get the place it deserves in the search engine result pages. Quality reigns supreme.
About the author: Claudia is a blogger by profession. She loves writing on luxury and technology. She recently read an article on galaxy tab accessories that attracted her attention. These days she is busy in writing an article on free android apps.
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