If you wish to be out and out professional with your logo designing skills and aim of getting applause and rewarding results for your work, you need to follow a few technical basics. Together with your creativity, artistic sense and power of imagination, the things that are vital are to be aware of the mistakes that a lame logo designer does during his work. We have compiled here nine common mistakes you must avoid while designing a logo. Take a look!
1. Prioritize upon monochrome palette
While designing a logo, many designers incorporate a number of colors and shades so that the logo looks impressive. But we will advise you to do a different thing. Once you have designed a logo, decide how it will look if it gets de-saturated and only black and white colors remain. If you are flabbergasted with such an advice, let us tell you, your logo must have a universal appeal and look as brilliant in a monochrome palette as in case of a multi-colored one. Therefore, when your logo gets printed on a book or a stationary it must have the same magnificence.
2. Stick to your originality
There are times when logo designers take inspiration from other sources while designing their own logo. This is no doubt a healthy practice, as following the footsteps of the successful brands will help you to assume what is basically wanted out of a logo. But, on the contrary, it is highly unethical it you copy a logo directly from another brand or if your logo bears very close and easily detectable resemble with that of an already famous brand. It will be detrimental for your reputation. Moreover, there are high chances that the clients can mingle up yours with that of the one from where you have copied the stuff. This will give rise to identity crisis and subject you to copy right issues too.
Fonts and typography hold major roles in creating the exact mood of the logo and expressing the right feeling. But, we will ask you to be a bit restrictive. Restrict your use of fonts to a maximum of two and not more than that or else it will break the uniformity of appeal. The same rule is applicable in case of typography too. Select the one that suffers from quality and is too loud.
4. Wise color palette
Choosing the right color palette is very important in creating the right impact and earning your appreciations. You cannot choose colors that do not comply with the theme of your logo. Further, you need to be careful about the overall approach of the brand which the logo represents. Whether the brand is an official one or a casual one in nature, choose the colors accordingly so that the appeal is kept intact.
5. Complications should be avoided
It is true that logo designing is the platform where the graphic artist shows his artistic skills, but, it is never professional to make it too complicated and difficult to decipher. It will act contrarily for your reputation. Rather, an expert take on this will be to keep it simple, chaste and meaningful enough. Make the logo easy to understand and give it the right expression of the company it represents, so that the viewers get hints of your professional knowledge besides your artistic mind.
6. Vote for vector
Emphasis on vector is in rage in the recent times. It is not only the images and fonts used in the interface; vector logos are also being preferred. So, our advice for you is to flow with the tide and create vector logos. Actually, vector logos and formats have high resolution and give you best impact. Moreover, these vector formats will give the logos more scope of getting projected in place of the low resolution species that are only restricted to websites and web banners.
7. Avoid the clipart gallery
Although the clipart gallery presents to you a plethora of images and logos, if you are a professional logo designer our advice is to avoid the same altogether. Actually, there is no doubt about the artistic and professional approach of the graphics present in the clipart gallery, what will not be much likeable is that they are too common. The logo you chose might always be preferred and picked up simultaneously by someone else too. Unfortunately, you cannot do anything to make the same your copyright property. So, your logo will not be able to stand out of the crowd! Therefore, the expert opinion on this is that it is always better to create unique and novel logo, which makes your mark and you are easily pointed out from among the crowd too.
8. Never go for text-only stuffs
It is not an exception that we come across logos that are highly professional and incorporate texts only to represent their firms. But, the expert and highly successful graphic designers vote against the use of text-exclusive logos. They believe that such logos fail to express vividly the ability to express the uniqueness and appeal of an organization. Further, this is also not a healthy practice to follow for a small firm where availability of sufficient cash inflow to spend on advertising part is a grave issue. Basically, big moguls with huge infrastructure and financial capacity can still take such a chance because they get into limelight by means of extensive ad campaign. So, it is always best to implement images along with texts to make your logo attractive and noteworthy.
9. Special effects are not necessary
Special effects really look amusing. But, this is not something that you should do while designing your logo. You should always be restricted to the ones that look stunning in two dimensional interfaces too, so that the impact is retained everywhere your logo is published.
Creativity is not the only prima facia of a logo. You need to assume factors that retain the impressive appeal of your logo in every medium. So, be careful enough to avoid the mistakes we have discussed here.
About the author: Claudia is a blogger by profession. She loves writing on luxury and technology. She recently read an article on eco friend that attracted her attention. These days she is busy in searching out some amazing facts about styleguru.com.