Facebook Ads are becoming a popular and powerful tool for businesses of all sizes to market themselves online. According to MerchantCircle, some 22% of local businesses are using Facebook ads and, of them, 65% would do so again.

With the available resources such as tutorials, guides, tips and tricks, it is relatively easy to start and create a new website. However, what most website builders neglect to anticipate is how they will be able to increase traffic on their website.

Wikipedia defines web traffic as the amount of data sent and received by visitors on a certain website. It can be measured by the number of users that visit your website and how frequently they visit it. Accordingly, this can be determined by site monitors available over the web. Continue reading →

Everyone knows how easy it is to start a website these days, but linkbuilding and generating traffic is still a challenge for most fledgling websites. Once a website has been built, it is all about building links and getting traffic in order to generate advertising revenue or to help facilitate the sales of products and services.

Link building is all about getting other relevant websites to link your back to your website. Websites that end with .edu and .gov carry more authority as well as other websites with high PR (Google PageRank). Link building has actually become a rather costly aspect of Search Engine Optimization (SEO) as there are many consultants and firms that specialize in link building. Though link building can be somewhat time consuming, it is a process that anyone can learn and do for themselves for free. Here are some tips to get you started on link building for free. Continue reading →

If there’s one area where print media has had a clear advantage over the Web, it’s been with typography. Not only is it generally easier to read words printed on paper than on a backlit screen, but once you print something out it generally looks the same no matter how many times you copy it. With the huge advancements of technology though, printed media is practically on it’s last leg and it’s all about digital media and web typography.

Unfortunately, on the Web, where every user and every browser can display the same page differently, typography has been a tremendous mess. And what about cross-browser compatibility? There are some fonts that will work in every web browse except Internet Explorer, while others only work in Internet Explorer. So not only must you worry about which fonts are best to use, but you also have to keep up with the fonts and browser support.

A combination of licensing and technical challenges has, historically, limited the Web to a relatively small number of “web-safe fonts” that don’t leave a lot of room for creativity or improved readability. However, that is changing fast and fonts on the Web are at something of a crossroads, on the verge of a potential explosion that could rival what print has been able to do for centuries. Continue reading →

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Making Sure Your Online Content Stays Yours: Protect Yourself Against Content Thieves

Most people would be surprised to learn how prevalent content theft is online. It’s probably hard to understand why someone would want to steal content. After all, it’s just a few words strung together, isn’t it? Well, not really. Continue reading →

This is a guest post by Jurgen Hendriksson, webmaster of canon60dreview.org; featuring great Canon 60D reviews and information.

The internet holds a vast collection of free, quality images, but it is often difficult to find them. If you don’t know where and how to look for them, finding that perfect picture can take hours of your valuable time that could surely be spent on more important things. This is exactly why many webmaster and bloggers end up getting subscriptions at stock photo agencies, which can be quite expensive. One of the leading stock photo websites, Shutterstock.com, charges $10.00 per high-resolution picture! That’s a very big investment for an average webmaster or blogger and it can easily be avoided. Continue reading →

Most webmasters understand the importance of staying up to date with the various website statistics available. After all, these stats let you know a vast array of important information that can be crucial to the success of any site.

Trying to track all your stats once meant being tied to your computer, but these days it’s easy to check these things right from your iPhone even when you’re out and about. We like to use these tools at TheApplicants when we’re presenting live at conferences. Continue reading →