Company news, software updates and lots of tips on growing your business online.
When it comes to promoting yourself or a product, the more people you communicate with on social networking sites, the more potential customers your online promotion attempts will reach. And as you reach more customers, the greater your chances of selling your products, your services, or getting the attention that you would like to bring to yourself and your particular skill set.
In short, when it comes to promoting through social networking, numbers matter.
When a discussion moves towards social networking, Twitter does not escape a mention. As Twitter continues to add millions of users, marketers are waking up to the immense opportunities it offers. Many have jumped on to the bandwagon while still others are hoping to get the formula right in order to make the most of the tremendous opportunities available to them for marketing, product promotion and brand building.
This becomes possible because twitter can get you traffic from your niche market segment and that is what counts above the total number of hits. After all, it is not the click-through rate but the conversion rate that matters. Let’s get some insights into how you can go about the process of getting targeted traffic for your website with the use of Twitter, a social networking platform. Continue reading
When it comes to marketing, never underestimate tenacity. Done right, there are some inexpensive marketing techniques that can be just as effective as more expensive versions.
Once you have a website, the temptation is to focus your marketing efforts online, but this can be a huge mistake. In every advertising decision you make, you should consider your bang for the buck. How much could the money you are spending in online advertising do for you if used for the cost of booklet printing, as an example.
Search engine optimization (SEO) is an ever-changing field as search giants like Google regularly change the rules. Just a couple of years ago, websites were crammed full of keywords, so much so that good content was hard to find. Today, pages that have too many keywords get put on Google’s blacklist. Yet a few things have remained constant over the years. While it is incredibly important for you to stay up-to-date with SEO, you need to have a firm grasp on the most important, unchanging aspects of this tricky game. Instead of trying to focus on the latest trends in SEO, every website should first make sure they have the basics covered with the 5 elements discussed below.
The real key to successful SEO starts with careful keyword selection and building high quality content. As mentioned above, you cannot simply load a keyword into a page anymore. Believe it or not, search engines are more sensitive to grammar and spelling than they used to be, which puts even more emphasis on good content. SEO is about helping search engines understand the content on your site, but your primary customer is ALWAYS the reader. With other marketing media, such as in a catalog printing campaign, content is always the focus since you are sending the catalogs directly to customers. With a website, however, a global clientele is right at your doorstep through search engines. Therefore, many website owners make the mistake of focusing on SEO and end up with mediocre content at the end of the day, which ultimately ends up backfiring with Google and customers alike. Be sure to keep this all-important aspect of quality content in mind as you read through the 5 most important SEO elements your website should include. Continue reading
Do you remember when executing well-done, effective search engine optimization was easy? Getting a high page rank on Google could be accomplished just by using a specific keyword a lot, with some relevant related terms thrown in. After some healthy keyword stuffing, you’d then get a few links from web directories, friends’ sites or maybe even other sites managed by you, and you’d be fine. SEO has changed a lot since then.
Google now evaluates and rebuilds its page ranking criteria frequently in order to keep webmasters from “gaming the system” and using old, well-known SEO tricks to get to the top of searches. A consequence of these frequent tweaks, changes and updates is that honest webmasters suffer, too. Google’s most recent page ranking system, known as “Panda”, radically changed the rules, with one major difference being that content changes and updates might be more important than the content itself.
In this ever-changing page ranking landscape, it’s still possible to work hard to achieve a higher listing in Google. If your own rank has fallen and you feel Google isn’t getting the most out of your site, here are seven reasons why your site’s SEO isn’t working and how you can fix it.
So you’ve just set up your new website, you have a killer business idea, and you’re ready to start making money. Unfortunately, many new site owners assume that just by having a great looking website and a solid business idea, their site will start generating traffic as soon as it goes live. The bad news is that’s typically not the case. But the good news is even if you’re not an SEO expert, there are still several things you can do to improve the optimization of your site that will set it up for success from the start.
Ever since the introduction of Panda and Google’s new focus on the vague measurement of “quality” in their search results. It’s been harder and harder for SEOs to use their old tricks and get the same results. The writing is on the wall, Google is getting more complex and harder to “game,” so we have to go out and get links the old-fashioned way-actually making compelling content that people want to link to. One of the best ways to do this is to create linkbait.
Linkbait is content that is specifically engineered to be clickable or sharable in order to build links and traffic to your site. Generally, you want your content to be so good that people will not only Tweet about it but also link to it from their website. So how do you build that type of content? What exactly is it that people find awesome enough to link to?
In my experience as an SEO and content specialist, each web community has its own idea of what is cool or linkable. However, there are a number of underlying principles and qualities that contribute to the success of linkbait campaigns no matter what community they are targeted at. How can you make your linkbait better? Here are some ideas.
One of the toughest jobs in the world is marketing yourself and your business. You need to do a ton of research, look at your specific niche and see what your competition is doing, and then ultimately combine everything you learned into an effective marketing campaign. What doesn’t help is a string of strategies that are mediocre at best. If you coordinate your efforts and focus on only a few specific areas to market yourself, you’ll come out on top and end up selling more or getting more traffic.
It is likely that you already have a marketing campaign in line that might be getting you favorable results. While that may be fine, you can absolutely enhance said campaign in a few effective ways. Continue reading
This article is pertained more towards “SEOs” rather than local business owners. It will teach you how to get local business websites to rank very quickly so that you can rent them out to local business owners. That being said, if you are a local business owner and happen to come across this article - you should pay attention so that you can beat the SEO’s to the punch.
So you have a day job. Does it involve link building? Article writing? Computer programming? Web or graphics design? Chances are, that if you are reading this article, you are in some way, shape or form, interested or involved in SEO. If you aren’t already, then I am about to explain why you should be.
There are many “hacks” that allow you to get to the top of the SERPs (search engine results pages) for all sorts of different niches - some that the heads of Google absolutely hate, and some that the heads of Google absolute love, and some that the heads of Google have no opinion on. As long as you are providing some type of value to the people that are typing in the search queries, then Google will usually stay out of your way.
What many small business owners or inexperienced domain holders learn the hard way is, a good domain name is worth the time it takes to pick the right one and the cost of paying for a perfect choice (as opposed to a lower end, confusing or cheap one).
There are some basics that anyone should know before diving head first into the pool of “can I purchase my domain name or not”? The first thing to understand is that that your domain name is the very first way you’ll market yourself online. You don’t want to be so preoccupied with being clever about a catchy name that it misses the target of what your company is all about altogether. Don’t confuse your audience about what you’re all about. Keep your domain name unique but simple. Continue reading
