Titles are the critical elements for search engines. Title reflects the subject of a page in about four or five words. Include the most important keywords in the page title. The most important string a search engine reads is your page's title. This is the title appearing on the top bar of your web browser and also listed under the menu when you bookmark a site. If a keyword(s) in a search query are found in your page's title, it will be indexed ahead of those sites containing the keyword in the body text only. The search engines consider this the best description of your web page's content and index it accordingly. Therefore, always use the most powerful and relevant keywords in your pages title.