Yes. Statistic show that video represents a whopping 73% market share in advertisement. More and more companies are turning to video as a means to increase traffic on the internet. When a video becomes viral it has the potential to spread to literally million of browsers in a relatively short period of time. We have all experienced that effect (receiving a video from a friend) and then forwarding that video to several friends from your address book. Video in my opinion is the way to go, but make sure you understand the message you want to convey.
First and foremost you need to watch the initial pitch. Most SEO companies over promise and under deliver. If someone tells you that they can get you high rankings overnight then you should see a red flag. It's just not that easy...... There are several cases where firms have made this promise and instead of getting you ranked high on the search engines just the opposite takes place, you get kicked off! If you happen to get ranked high quickly then there are things that must be done to maintain that ranking. Make sure you completely understand the conversion rate success they are having especially if you have a product or service to sell.
I have been approached on several occasions by leading businessmen who question whether or not they should continue aggressive marketing campaigns during a difficult economic climate. My answer is simply yes. This is the time that companies have an opportunity to dominate their marketplace. While, others are cutting costs this gives you the opportunity to position yourself as an industry leader with less competition. Nevertheless, I advise you to have a strategy, otherwise, you could be throwing good money after bad.