10 Simple No Cost Solutions
- Backlinks, are among the most effective ways to increase traffic to your site. Google a traffic exchange and you will find a series of companies that are interested in exchanging links with you. What you are looking for are companies that are not competitors but companies that provide a product or service that would compliment what you offer. For example: Let's say you have a retail store that sells shoes, well a store that sells "suits only" would compliment your business. Therefore, the traffic that they attract might be interested in a "pair of shoes" and likewise customers that buy shoes from you might be interested in a suit. You get the point!. However, oneway links are always better because if someone wants to place your link on their site without you having to exchange links with them it means that they recognize that you have a good product and they want to use your link to attract business to their site. That's a good thing because that is like having someone else promote your products or services other than you.
- Social Networks, join as many networks as you possibly can. When you do make sure you list your profession in your profile. By doing this people who search the internet are often looking for expert advice and if you list your profession specifically this can steer traffic right to your site. For example: Let's suppose that you are a dentist and you list yourself as such. Well there are many dentists and therefore you may not be separated from the pack. However, if you list yourself as a "root canal specialist" now you are targeting a specific audience and you now stand a chance of attracting the right customers to your site.
- Video, now here is one of the most effective ways of them all! Create a simple video of your products and services and make sure you place your url (www.yourwebsite.com) right on the video. You can create a video tutorial on how to do something, such as, how to use microsoft word? How to download music? You can make the video about anything you like, even a slide presentation using PowerPoint. After you have finished with your video just upload it to YouTube, Meta Cafe or Daily Motion and watch what happens. If you don't have any video software you can download a trial version of Camtasia Studio http://www.techsmith.com/download/camtasiatrial.asp from Tech Smith. It is absolutely the best.
- RSS Feed, this one may be a little tricky but it can bring tons of traffic. Especially, if you have a product or service that is constantly changing. For Example: If you are a travel agent, no doubt you have a variety of trip packages that you offer and the prices may fluctuate from day to day or week to week. Such a site as this requires that people keep coming back to your site often to check and see if the prices have gone up or down. With an RSS Feed, you can place this on other peoples sites and when people access those sites they will be provided with the updates in "real time." Imagine the number of hits you can generate from this. To learn more I recommend you visit the following link. http://www.pcstats.com/articleview.cfm?articleID=1771
- Junk Mail, yes that's right, junk mail can be a treasure. Let's discuss the reasons why. Most junk mail that you receive involve unsolicted offers to sell you a product or service. Well, have you ever wondered who in particular is sending you those emails? The majority of them come from Internet Marketers that somehow retrieved or purchased an email list with your email address on the list. That means if they are trying to sell you something they are trying to earn money online, just like you, therefore, they must be Internet Marketers. Exactly the audience you want to get to and build your list from. How can you do this without having to pay anyone for an email list of a targeted audience
Here's how. Once the email comes into your email client, such as, Outlook Express, simply right click on the email (you don't even have to open it).
Scroll down to properties and on the "General's Tab" you will see the person's name and email address that sent you the email. If you do not see it there, click on the "Details Tab" right next to the General Tab and within the body of the Details Tab you will find the email address.
If you see a first name then you want to highlight it then copy and save it to a cvs file. However, if you see a department name or store name, such as, webpro@theirwebsite.com move on to the next email. Now, this may take a little time to accumulate a list this way but remember it's FREE!
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- Optimize Your Site With Keywords, as this is very important to increasing pageviews, hits and return of unique visitors. Download for free the "Google's Keyword Tool http://www.google.com/sktool/# , onto your desktop. Once you complete this download follow the instructions and make sure all the keywords that you use to optimize your site with are contained on the page. For example: If you select a keyword "best widget" then this keyword must appear on the page you are optimizing. Preferably, once or twice on the page you are optimizing. Most people may not have the time to perform strategic keyword search strategies and that is why they look to find an SEO expert to handle it for them. However, you can be assurred that if you don't do this your visitors will be hard pressed to find you.
- Email Marketing Campaigns, are an effective way to stay in front of people. However, before you can participate in using this method you must build an effective email list. Use this list to blast out special offers to the people on your list. Make sure that you avoid spamming the people on your list. Don' t pretend you are trying to interest them in one product or service only to redirect them to something entirely different. Take the time to build your list as this will prove to be very valuable to you down the line in building and increasing trafic to your site.
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Join Network Blog Sites, that are relevant to your site. This is an excellent way to increase traffic because by participating in blogs you can often place your link on the pages and redirect people to your site for more details. Make sure that what you say in your blog answers a question or solves a problem and people will be certain to past it on. The Blog Networks that you should join are blog sites such as Diggs, Readit, Delicious, and TED. These are popuplar sites and can add backlinks for you which is what you need. Do a google search and enter top ten blog networks and start joining for free.
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Testimonials, now here's one I bet you never thought of. Think about all the sites you have visited and all the businesses that you have ever worked with. After doing business with someone and you find that you are really satisfied with the product or service, ask them if they would be interested in you adding a testimonial on their site. For example; Let say you were on a tech call with a service technician of XYZ Company and you were really happy with how your prolem was solved. Let him know that you would like like to post a compliment/testmonial on their site acknowledging how happy you were on how much he/she helped you. You would be hard pressed to find a company that will turn you down. Satisfied customers is the life-blood of all businesses, so take advantage of this tip.
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Add Content, to your site. The more content you add the more chances you have of being found and increasing traffic to your site. "Content is king!" It is one of the reasons why people come to your site because they are looking for something or to learn something. All of the inner pages of your website function like a mini-website, in that each subheading listed on a page is a doorway through which your site can be found by the search engines through which people enter. Everytime you add content make sure you optimize the page and do a refresh and save. Be certain to make the content relevant to your site and avoid from jumping all over the place to the point that people are unclear as to what your site is about. What's even better is to add "fresh content" often because this is a sure way to avoid from having your information become stale. People like it when they have a reason to return because they know they will find something new. Therefore, it's important to change up from time to time.
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