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Seemingly never-ending woes about oil, war, and inflation have had the world bracing for recessions and hard economic times.  In general, one would think it's time to pull in the reigns and to abandon all marketing-efforts and advertisement expenditures.  However, to the contrary this could provide you and your company with an opportunity to secure a marketplace position that you never had.  We all others have reduced spending this allows you the chance to dominate your market.  

Does this mean we have nothing to fear? Not necessarily. The official unemployment rate is rising to double-digit levels [currently at 9.4%] far beyond government expectations. According to a Citigroup economist, such figures on new employment are "still recessionary." 

With the bankruptcy of General Motors we expect millions more to be laid off........ the worst is yet to come. 

The housing slump continues to hold growth back, with residential property investments dropping to unsustainable levels.  The unemployment rate is closely correlated with the delinquency rate on mortgages.  That means you can expect mortgage defaults and foreclosures to surge through the roof.  Since, the housing crisis is still experiencing price falls on a national scale, suggesting the downturn will not end soon, it is more important than ever that you understand how to position yourself in the marketplace.