In a way, Facebook Marketing is just like traditional sales, it’s about building relationships. But where it differs is where the real sales conversions start – forget everything you know about competition, forget everything you know about sales and forget everything you know about your market – you need to redefine it all and then watch the sales conversions start pouring in.

Social Media Marketing is about working that virtual room in a collaborative, personal and non-selly way. Continue reading →

Stories connect, they bind us emotionally and because of this everlasting binding, we still love listening to the stories of O. Henry, Maugham even in this 21^st century which is ruled by 140 characters tweets, frequent status update, texting and so on. We are consistently bombarded with information that lacks empathy, disjointed and watered down to capture the attention of the viewers. No attempt is made to touch the emotion of the readers or making the audience feel related to the news. However, just try to present something in story telling method and the audience will be connected to the information almost instantaneously. Definitely, this is time consuming and takes a lot of productive hours, but believe me it’s worth the effort. However, this process is now increasingly being adopted by web designers as it helps them pulling together fragments and combine them into something cool that will create compelling users’ experiences. Continue reading →

Many people disagree when it comes to whether or not social media bookmarks should be added to websites and blogs, but the people who say these tools are not useful for driving extra traffic to websites do not know what they are talking about. Whether it is inbound marketing or some other kind of marketing scheme that you have up your sleeve, you still need to include social bookmarking buttons in your plans. These buttons may not seem very useful at first, but you have to remember that people are going to be sharing your article or blog with all of their friends and followers when they press that button. This is basically a form of free advertising. Continue reading →

Your website’s layout is perhaps just as important as the volume of traffic it receives. It is remarkably easy to ignore the on-page conversion factors by making a pretty website and focusing entirely on inbound SEO. A pretty website is not a functional website. Your goal is to convert visitors to customers, not just wow them with your website’s design. Continue reading →

If you wish to be out and out professional with your logo designing skills and aim of getting applause and rewarding results for your work, you need to follow a few technical basics. Together with your creativity, artistic sense and power of imagination, the things that are vital are to be aware of the mistakes that a lame logo designer does during his work. We have compiled here nine common mistakes you must avoid while designing a logo. Take a look! Continue reading →

If you don’t know where you’re going, any road will get you there. It’s an old saying that rings true in today’s high-tech times. If you don’t have a strategic focus for your marketing campaign, an ultimate destination in mind, then how can you know that what you’re doing is working?

Just like creating a flyer printing campaign or a TV commercial, your website needs a strong marketing strategy to succeed. With the right vision, customer, and brand definition in mind, you will be much better able to choose the right avenues for marketing and overall successfully create and test a website marketing campaign that grows customers.
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Every website owner at some point, if not at the very beginning, realizes search engine directories as a source of traffic. The good news is that the process of submitting to search engine directories is easier than ever. Just a few years ago, the process of submitting a site to search engines was complicated and took a near magical level of knowledge to make your site show up in search results. Today’s search engines make it easier, but there is some technical knowledge still required. Just like marketing through social media or postcards, most search engine submissions are either free or cost relatively low in comparison to the results you will gain.

The bad news is that all search engines tend to do it a bit differently. There’s no one-stop shop for search engine site submission unless you’re willing to pay a 3rd party to handle this for you. So roll up your sleeves and check out this checklist of things to do to get your site onto search engine directories.
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Did you receive an invite from Google to create your own page on Google+? If you have such an invite from Google, you may have felt a desire to explore it further and prioritize the creation of your own page on the Google+ community before anything else. The opening of brand pages by Google made many people and organizations curious to have their own page on the Google+ community. Google+ allows you to create and manage your own page under your account. With its significance in search, this new initiative from Google aims at redefining the way social sharing takes place.

So, now you do not have to stick to your strategies for only LinkedIn, HackerNews, Facebook, Quora and Twitter but you have to chart out a strategy for your Google+ account as well. The following are some tips to increase your engagement with your Google+ community:
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YouTube (YT) is the most popular video sharing site and also one of the most used search engines for video search. It holds a great amount of authority in the eyes of search engines and since many search queries return video results nowadays, it is important to have a video strategy in place.

With US being the country that uploads the most video and watch YouTube the most, one could and should be able to use it for business. YT can be used as an online marketing tool, to get more traffic to your site. And all this at no significant cost, if you’re a savvy marketer. If you are not at that level yet, you can always avail the SEO services of an Internet marketing agency, to help you with your YouTube strategy.

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If you manage your own website, you’ve probably figured out by now that SEO isn’t just a one-time task – it’s a process. Successful SEO involves a lot of tracking and testing to determine what is and what isn’t working for your site. If you aren’t using Google Analytics with your site yet, you could be missing out on one of the most valuable (and free) tools that will help track the performance of your site so you can improve it.

If you’re new to analytics, it can be somewhat overwhelming to decipher all of the data it provides and find out how to use it to improve your site. If you find yourself in that position, don’t think you have to be an SEO expert to make use of the data. Here is a basic guide to how you can use Google Analytics to track your site’s data and use it to improve your SEO and overall site performance.

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