Company news, software updates and lots of tips on growing your business online.
Most people would be surprised to learn how prevalent content theft is online. It’s probably hard to understand why someone would want to steal content. After all, it’s just a few words strung together, isn’t it? Well, not really. Continue reading
This is a guest post by Jurgen Hendriksson, webmaster of canon60dreview.org; featuring great Canon 60D reviews and information.
The internet holds a vast collection of free, quality images, but it is often difficult to find them. If you don’t know where and how to look for them, finding that perfect picture can take hours of your valuable time that could surely be spent on more important things. This is exactly why many webmaster and bloggers end up getting subscriptions at stock photo agencies, which can be quite expensive. One of the leading stock photo websites, Shutterstock.com, charges $10.00 per high-resolution picture! That’s a very big investment for an average webmaster or blogger and it can easily be avoided. Continue reading
I don’t really like the definition, that Wikipedia gives to a word “startup” so I’d rather describe it in my own words as “a brand new online property (website) that has something to offer to the people of Internet”. From my perspective, if you’ve just launched a website that sells ice-cream to the people of your town - that’s a startup.
These days it’s incredibly easy to launch your own startup: people with no skills just grab some easy tools like Site2You website builder to build a website around their unique idea; while experienced webmasters may launch something more sophisticated with all those pre-built scripts and ready-made platforms.
Most webmasters understand the importance of staying up to date with the various website statistics available. After all, these stats let you know a vast array of important information that can be crucial to the success of any site.
Trying to track all your stats once meant being tied to your computer, but these days it’s easy to check these things right from your iPhone even when you’re out and about. We like to use these tools at TheApplicants when we’re presenting live at conferences. Continue reading
Unlike many articles you may read about social reputation management; managing the reputation of your business across the “social” web is a little more complex than simply having a Twitter account. A lot of social reputation management comes down to internal education and ensuring the people who work for you are aware of your core values, tone of voice, and key messages that need to be portrayed (and this isn’t just confined to social media).
In order for you to appropriately action any of the bad (or good) things being said about you online, there are a number of tools that are now available to effectively monitor your social presence. Keeping an eye on brand, service, and product mentions is key to ensure nothing potentially slips under the radar, and escalates into a bigger problem. The sooner you can resolve any issues online, the less damage that will be caused – and you could even end up looking good in the process.
Here are 10 top tools to help manage your brand’s social presence:
Although social media is a powerful marketing platform, marketers often lack a solid strategy when targeting young consumers. The largest age group targeted by many social marketing campaigns is the 12-17 year age bracket. This is because this group is more highly represented online than any other; a study by Forrester Research reveals that an astounding 75% of 12-17 year olds have a Facebook account. Many of these people also have accounts on other social networking platforms. 40% have a presence on MySpace as well as Facebook.
Internet blogging has suddenly become the craze of the age with every industry, be it big or small, trying to be a part of this new trend. From students to corporate establishments, the whole world seems to be caught in the fever of blogging.
But what does ‘blogging’ mean? If you are not much of a tech savvy person, blogging may not have interested you for long. But with increasing number of users opting for this trend, definitely you will not like to be left out. Then why not give it a try? Easy and enticing in itself, blogging can also prove to be a successful tool of promotion for your company.
Read through this article and get a comprehensive knowledge about blogging and its effective tips to practice in order to avail the best benefits of this new trend.
There are loads of different tactics available to savvy event organisers, who know a thing or two about using the Internet to their advantage. Suddenly there are a wealth of promotional avenues available at a fraction of the cost of offline media and with directly measurable ROIs. So which are the best avenues for promoting your events? Should you build a microsite or get heavily stuck into social networking? Let’s look at some promotional techniques and the pros and cons
In case you’ve not heard of a microsite, it’s simply a small website with around 5 - 10 pages. They are usually on a very specific niche, events being a classic example of where microsites can be used to good effect.
Pros
Having a contest on Facebook is a great way to grow your page quickly, and if done correctly you can get an amazing bang for your buck out of this method. Almost any Social Media Agency is going to want to run some form of contests on a page. The first thing I will disclose and tell you, is there are rules about doing contests on Facebook, and they can delete your page for doing them without following the guidelines, that said, I have seen them done unapproved, I have done them unapproved, but just be aware that this is a risk.
There are several ways to run a Facebook contest, and I have done probably every way in the book, and I will share with you various methods on running one and the do’s and the don’ts. Also, I will go over methods of selecting a winner, IMO this is VERY important if you fly under the Facebook radar for contests. Disgruntled losing fans can wreak havoc on a Facebook marketing campaign, and loud ones will complain to anyone and everyone (including Facebook).