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MOST POPULAR PRESENTATIONS
Wil Schroter provides a unique insight into the fields of marketing, technology and business creation. As the founder of multiple successful startups, he understands what it takes to build a market-leading company from nothing but an idea. Beyond all of his talents, he is a visionary. His optimistic, yet pragmatic outlook on the future of markets has helped his companies and its associates stay well ahead of their competitors.
Below is an overview of Wil's most popular presentations. Please note: custom presentations are available on specific topics per request. Please click here to see booking information for Wil.
“Building Blue Diesel”
As a serial entrepreneur, Wil goes inside the development of Blue Diesel, a high-flying interactive services agency he founded when he was 19 years old. With only a few hundred dollars and a dream of building a world-class agency, Wil grew Blue Diesel from his campus dorm room to over $65MM in capitalized billings in just over 5 years. In this presentation Wil shares the successes and failures of dealing with a hyper-growth company in a fiercely competitive marketplace, and what it took to succeed.
Audiences
• Students
• Entrepreneurs
• MBA Graduates
• C-Level Executives
Key Topics
• Business Growth
• Innovation
• Evolutionary Strategy
• Entrepreneurship
Approximate Running Time: 45 minutes + Questions
Watch video of this presentation
"Navigating an Internet Business in a Post-Internet Economy"
After the dot-com bust, most entrepreneurs and executives went running for cover trying to figure out how to shutter their on-line failures and seek refuge in traditional markets. Wil Schroter did just the opposite. Instead he took the helm of a pure-play dot-com company, Swapalease.com, and led the company to become the largest automotive leasing marketplace on-line, making healthy margins, and without any outside investment. Wil identifies the enormous opportunities that still exist in the Internet frontier, and how smart companies are making huge gains in spite of a down economy.
Audiences
• C-level executives
• Marketing Professionals
• Advertising and Media Professionals
• Business Development Professionals
Key Topics
• Focusing on value of on-line services
• Low-cost, High-impact marketing techniques
• Cutting through the myths of the post-Internet economy
• How to run a lean team with maximum results
Approximate Running Time: 45 minutes + Questions
“On-line Guerilla Marketing Version 2.0: What Now?”
Now more than ever marketing professionals and entrepreneurs needs low-cost, high-impact marketing strategies that drive results FAST! As the founder of one of the leading interactive advertising agencies and now CEO of the world’s largest automotive leasing marketplace, Wil has lived on-line marketing since its inception. He will share with audiences proven techniques to find and convert customers quickly with little to no budget using the power the Internet. Audiences will walk away with a clear and defined list of “to-do” items to drive their marketing efforts.
Audiences
• Marketing Professionals
• Advertising and Media Professionals
• Consultants
• Sales Professionals
Topics
• Pay for performance advertising (PPC, CPC)
• Advanced Search Engine Optimization
• Building an Email Marketing Database
• Creating Content to Drive Sales
Approximate Running Time: 30 minutes + Questions
“What’s Next? Trends, Tricks and Technologies"
Now that the blend of technology and marketing is a staple in driving leading businesses, the question in the minds of industry executives is “What’s Next?” Wil takes a look at the past 10 years and discusses what marketing strategies, useful technologies, and breakthroughs will persist and what will change. Emerging technologies such as wireless, broadband, mobile computing and Web services (.NET, XML, SOAP) will be explored and explained as well as positioned for use. Audiences will get a sense for what is on the technology horizon and how it will apply to their businesses future.
Audiences
• C-Level Executives
• Marketing Executives
• Brand Managers
• Technologists
• Webmasters
• Venture Capitalists
Topics
• What technologies have we kept?
• What do businesses demand from technology?
• What new technologies will shape our business?
• Where do we start?
Approximate Running Time: 50 minutes + Questions
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