The primary advantage of online business is its ability to operate with minimal capital and a low inventory investment. In fact, many online businesses today are able to operate with no inventory at all. With a good enough idea, just about anyone can launch a company on the web, even when resources are limited.
Of course, building a successful web-based business model is no easy task, but the Internet has made small business ownership much more accessible than ever before, and has sparked a wave of unprecedented innovation. Template websites are one of the most important tools for putting the vast potential of the online world into the hands of the common entrepreneur. Thanks to the proliferation of premade site templates, creating a moneymaking web presence is now possible for millions of ambitious (though perhaps not so tech savvy) people throughout the world.
Templates are Affordable
Reducing overhead is essential for any healthy business, especially the ones just starting out. Templates provide a convenient and affordable alternative to the high price of hiring web designers and developers, which can cost thousands of dollars. They also eliminate the hassle of tracking down a reliable design team and the inevitable long term costs of tweaking, maintaining, and refining the site. Many templates release regular updates, so maintaining a healthy site is as easy as downloading the newest edition.
A Community of Support
Possibly the most appealing aspect of using website templates is the fact that they come with a large, accessible support group. Not only are the webmaster and template designers available to answer questions and troubleshoot issues that may arise, but there are also often countless others websites using the same template who can provide tips and tricks for refining and customizing your page. With templates, you’re never alone. The answer to your problems is only as far away as an email or a quick Google search.
Each Is Unique
Despite being used by numerous sites across the web, each template-based site is unique, even when using the same basic layout. All templates are fully customizable, meaning that no two sites ever look quite the same. Companies are free to change color schemes, typographies, header images, menu contents, and a wide variety of other aspects. It is also easy to add corporate logos and brand touches. While templates are often disparaged for giving rise to cookie-cutter websites, the accusation can seem foundationless after seeing just how different two pages using the same template can become.
Speed is Key for Online Business
Most of the major advantages of building an online business are based upon the immediacy of the Internet. Websites allow entrepreneurs to tap into emerging
markets and capture market trends as soon as they become relevant (and sometimes even sooner). By eliminating the time required to develop a site from the ground up, business owners can capitalize on this important aspect of the online community. At the end of the day, speed means sales, and templates make business move faster.
Templates Aren’t Only for Web Startups
Of course, templates are an important asset for all sorts of businesses––big and small, old and new. Today, every company needs a website, no matter its specialization or size. The Internet is an invaluable marketing resource, and it allows business owners to expand their customer base drastically. Company websites also lend professionalism, legitimacy, and visibility to any business; and templates make launching a web presence accessible to everyone.
Complete, Coherent, and Reliable
One of the major drawbacks of building a website from scratch is that it always seems to be incomplete. There is always some minor tweak or bug that needs fixing, and the process is often never-ending. This, of course, means the costs of maintaining a custom-built site are never-ending, too. But templates offer a convenient solution. From the very start, they are complete, coherent, and reliable. This saves countless headaches and drastically cuts costs. And the regular updates mean that bugs and glitches usually get fixed before they ever have a chance to become problems.
Know What Your Business is Buying
When hiring a designer, one never knows quite what they will get. Site design is, after all, a creative process. But site templates have the enormous advantage of Preview. You can try them on for size before buying, see what other users have been able to do with them, and often even view the prospective template loaded with your company info, logo, content, and color scheme. It pays to know what you are buying.
Freedom to Change and Adapt
Last, but far from least, another major benefit of website templates is the freedom they provide. Because they don’t require large monetary investments, companies won’t be stuck with them when they suddenly become outdated or insufficient. As companies grow, so does their aesthetic, their traffic, and their web presence. This means company websites need to be adaptable and easily altered. When using templates, giving your website a facelift is easy, affordable, and fast. Your obligations are minimal, and your site remains open to modification; therefore it is easy to select another template should you seek a re-design. Keeping up with the latest fashions, fads, and market trends has never been easier.
Operating an effective business online means being able to react and evolve as quickly as the latest trends and technologies. Perhaps the most difficult aspect of maintaining web sales is keeping up with the constant rapid innovation of the online world. From one day to the next, the sales climate for your industry can be turned completely on its head. For businesses with the ability to rapidly adapt, this can be utilized as a huge asset. For those who can’t, it can spell complete disaster. Fortunately, site templates offer flexibility, affordability, adaptability, and the support business owners depend upon. There is no question that templates are a powerful tool for businesses of all shapes and sizes. The only question that remains to be answered is why your business isn’t using one.
About the author: Kirsten works for whoishostingthis.com, a rating site for hosting companies which helps businesses choose reliable hosting for their new site. She often works for new businesses setting up online.