The best way to get people to your site and coming back again is to keep your content quality high, but to do that you have to know what high-quality content means. So what is it?
High-quality content is unique, interesting, and helpful information. When writing your content, it can be useful to ask yourself what you’re contributing to the World Wide Web. Is it helpful to people? Will they want to read it? Is it new and unique? If you can answer yes to each question, your content is probably high quality. Unfortunately, getting to that point can be difficult. So, how do we do it? Here are a few hints to help you take your content to the next level.
1. Get Interested
You can’t write interesting content if you think your topic is the dullest subject in the world. And ultimately, if you think it’s dull, your reader will too. So the first step in writing high-quality content is to take an interest in your topic. If you’re going to be marketing gardening gloves, you better take an interest in them. There is no replacement for passion in writing, and if it’s missing in yours, your readers will notice. Take the time to develop that passion. Find out what makes your product worthwhile. Ask yourself, why would I want these particular gardening gloves? What value do they hold for me personally? Then, once you’ve answered those questions for yourself, go ahead and explain it to your reader.
2. Be Unique
Don’t just repeat information that has been around forever. Find something you can use to set you apart. For people to actually read and return to your information it has to be something they can’t get anywhere else. Provide your readers with the most accurate and up-to-date information possible. Consider giving them some background history, the impact, or interesting details to draw them in. Don’t just tell your readers that your garden gloves will protect their hands. They already know that. Instead, tell them that while other gloves are equipped to protect them from top soil, your gloves will protect them from five different species of saber-toothed worms and help keep their skin soft and smooth in the process. Now, while most gardeners are not going to encounter too many saber-toothed worms, a claim like that will certainly gain you a higher rapport with your customers and set you apart from the other guys better than “protects you from dirt.”
If you’re truly struggling to come up with a unique idea, it can be helpful to brainstorm a list of questions and choose one that you want to pursue in depth. Ask yourself a question you find interesting and become immersed in discovering the answer. Be sure to put some effort into your questions and think outside the box, because you want to ask a question that will prompt an interest in the answer. For example, we may choose to pursue an answer to the question: from what types of soil contaminants, can my gloves protect me? From that one question we can write a unique article and manage to have some fun hypothesizing about the potential of biological warfare through soil pollution (saber-toothed worms, anyone?).
3. Be Interesting
Find a new approach to your topic. Take the time to see your information from a different perspective and write about it that way. Wouldn’t it be more interesting to get a step-by-step guide to gardening from the worm’s point of view rather than the one we get every day? Or maybe a brief stream-of-consciousness dialogue from your gloves? “Gee, what is this lady doing in here? Purposely burying rocks? There’s no way these got here naturally…” Try it out. Find a way to present your information that will be novel to the reader and keep them interested that way.
4. Be Helpful
Present your reader with what they need to know. Not all topics are naturally interesting, so this is where being helpful becomes most important. Take time to explain each of the steps involved if you’re marketing a process. Or give a thorough explanation of any product you’re describing. Don’t just skim over any aspect of your topic assuming that the reader can continue their research elsewhere. Keep them on your site by presenting them with a comprehensive guide to your topic. So while it’s fun to talk about your gloves protecting them from radioactive soil, it’s also important to talk about the real life function. Take the time to tell your customers exactly what your gloves are made of and what that means for them.
Warning: While you want your readers to have all the information they need, you have to be careful about presenting them with more than they can handle. Always know what you want to say and say it in the most concise way possible, don’t let your readers lose interest.
5. Use SEO Strategy Wisely
Google’s Panda and Penguin updates effectively put all site owners on their toes in relation to SEO strategy. Before Google’s announcement last spring, keyword stuffing and link building were the SEO game and unfortunately, those practices proved devastating for many site owners. Amid the tattered remains of de-indexed websites, high-quality content is more important than ever. Even so, there will always be a place for careful use of keywords and links as long as careful consideration is placed on relevance and natural placement.
The most important thing to remember is that you’re writing for your readers and not to get noticed by a search engine. So, let your keywords and links fall into your sentences naturally. Never try to force them in by sacrificing sentence structure or comprehensibility and always double check your sentences when proofreading. If the sentence doesn’t make sense or sound natural with your keyword, move it to a more fitting location. No exceptions. No one wants to read about the best gardening gloves of all gardening gloves in the world of gardening gloves.
Also, links should be given the same treatment as keywords and kept as relevant to the topic as possible. Any link you place in your text should be relevant to the subject and helpful for your readers should they want to pursue the topic further. Don’t link to wackiest waterparks from your gardening gloves site, Google won’t appreciate it and neither will your customers.
If you’re smart with your keywords and links, they will help build up traffic in your site. So be smart, it’s that simple, because it doesn’t matter how high your site ranks if your content sends visitors away when they get there.
You Made It!
There you have it. If you follow these steps, you’ll have some high-quality content that you can be truly proud of. Now go ahead, get writing and watch how your site soars.
Author Bio: Diana Galloway puts her degrees in marketing and political science to use by writing articles about marketing practices, politics, and the coolest new technology around. She is currently working as a marketing expert, specializing in SEO services in Calgary, Toronto, and throughout Canada.