There’s a good chance you’re promoting your website through content marketing on a blog and through networking, whether that’s online social networking or in-person events. However, you may not know how simple it is to optimize your videos for better SEO in order to drive more high quality traffic to your website.
Here are eight ways you can optimize videos for better website SEO.
Include “Video” In the Title
The first way to improve your videos for SEO is quite simple to implement. According to Drew Hubbard at Search Engine Land: “Many searches for videos include the word ‘video.’ Including the word in the title of the YouTube video vastly increases your view page’s relevancy when a searcher’s query contains the word ‘video.’” Whether you share a video on your website or you upload the video straight to YouTube, tacking on the word video at the end of your title will give you an edge in the search rankings.
Make the Title 66 Characters and Keyword Targeted
When it comes to titling a video, you need to limit it to 66 characters in order to avoid getting cut off on the search page results. If you do go long, just be sure that the most important information is in the beginning.
And since you need to make every word count in your title, use Google’s keyword tool in order to find keywords that have solid search traffic without too much competition. A simple rephrasing of your title could go a long way to reaching more viewers.
Embed Links in Your Video
For videos on YouTube, a tool like Linked Tube will come in handy for embedding links directly in your video so that you can reference your landing page or a product’s listing online on a site such as Amazon. This captures the momentum of the video, prompting viewers to take the next step immediately by clicking on your embedded link.
CTA That Adds Value to Video Viewers
If you are going to embed a link in your video, don’t stop there. Consider ways you can add value to your viewers if they click through to your website. It’s not enough to get video views. You need conversions, and the key to conversions is a clear Call to Action (CTA).
If your business is making videos, you can promise viewers more videos if they click through to your website. If you’re selling a product, you can provide a free eBook or white paper if they click through. If you provide a business service such as website design, you can offer a special video discount code that they can use if they click through to your site.
Create a Video Sitemap
The main challenge you’ll face when you upload a video is ensuring you have enough keyword markers to make it easier for search engines to find in the first place before you can benefit from a strong call to action in the video itself.
Matthew Toren of Blogtrepreneur writes, “Provide information on the location of your video content, the description and keywords, and duration… It also helps in reducing errors from your video content code while increasing the chance of your video being in the first page search results.” Google provides a thorough tutorial on how to create a video sitemap.
Optimize the Video Description Box
The video description box is a key place to insert keywords related to your website, but you can also use that box to encourage visits to your video and your related website. James Wedmore of the Social Media Examiner writes, “I also recommend adding a paragraph or two of text to describe the content of your video. This way you can add your website URL again at the end of your description.”
Use AdWords for Video to Create a Call to Action Overlay
While YouTube is actively inserting ads along the button of videos, you can now set up a Call to Action Overlay in the same space typically used for ads. Look at it as essentially advertising on your own video. The value in this is visibility and simplicity—viewers will see the call to action overlay on the video and can choose to click on it immediately. The AdWords service for YouTube provides a series of steps you can take in order to set this up.
Include Rich Snippets in Your Video
A rich snippet is the brief block of text under each search result that clues you in on what you’re looking at by providing a brief summary. While a title may grab a viewer’s attention when searching for a video, Google recommends using rich snippets for your video by using Schema.org as a guideline for video markup.
Don’t hurt your video search ranking by neglecting these video optimization tips. You’ll capitalize on a huge source of traffic and improve the reach of your website to customers that you may not reach any other way.
This post was written by Lior Levin who works for a shopping cart abandonment company service that works with ECommerce firms. Lior also advises to a startup company that developed a Passbook application to follow unwanted credit card charged