“Back in my day, we didn’t have the Internet.” Sure, we hear this phrase proudly declared by our trusty elders, but nowadays it’s nearly impossible to imagine a world that’s not immediately associated with, “wide web.”
In recent years, the Internet has steadily-progressed into THE optimal resource for global data and communication; transforming the ways in which developed nations are able to search, socialize and shop….all in the comfort of their PJs.
To meet the burgeoning demands of cyberspace fervor, businesses have created their own websites as a way to expand their consumer niche.
Professional websites have become a crucial component in stabilizing the successes of business ventures, and specific guidelines should be met in order to satisfy the expectations of site visitors. The following information highlights valuable, site design tips that every website builder should take note of.
Site Design, An Overview
An effective website design is one that attracts targeted traffic, encourages visitors to browse content, satisfies visitor experience and retains recurrent traffic.
A site design should convey marked qualities that distinguishes you from your competitors, especially since most sites reflect personal and/or business endeavors.
Websites with quality design strategies are essential in gaining optimum leads for your particular niche.
Contrary to what you may think, creating an effective web design does not have to be labor-intensive! Employing basic pointers can go a long way for enhanced web design, and overall visitor experience.
According to research conducted by KissMetrics, “approximately 50% of potential sales are lost because users can’t navigate a site.”
An effective web design should have clear and understandable navigation, so customers can easily access information on your website.
Important areas should be highlighted to attract visitor’s attention. Your homepage should have
consistent and operable navigation links, along with applicable links to: contact forms, site information, FAQs, product descriptions and articles/blogs.
Additionally, your site should also provide a site map outline for faster navigation.
Data gathered by Content Plus Marketing shows that nearly “60% of consumers feel more positive about a company, after reading custom content on its site.”
A major component of an effective web design is structured, quality content.
Site content should be as thorough and concise as possible, because you have an estimated 20-30 seconds to capture the average consumer’s attention, before they abandon a page.
Also, don’t forget to organize your content efficiently. An estimated 60% of consumers are unable to find the content that initially drives them to a website. Can you imagine how much this attributes to lost profits?
Content research should also be done on your target market, as your web site should appeal to your intended audience. For visual appeal, use colors, graphics and apropos media that relates to both your audience and topic.
Lastly, make sure your content is updated with current trends that arise in your particular niche.
Research gathered by Stanford Persuasive Technology Lab show that “46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company.”
Seeing as consumers are routinely exposed to advertisements/marketing campaigns, design aesthetics can really set your website apart from the rest. Because of this, your brand and message must be clearly and visually defined across all platforms.
As stated earlier, a good web design should be aesthetically-appealing, as this encourages visitors to
stay longer and thoroughly browse content.
Keep in mind that proper use of grids and typography can also go a long way when offering engaging visuals.
An effective site design should also: use appropriate design language; focus on purpose of design elements; ensure color pallet enhances appearance and use quality photos/images that support site niche.
Word to the wise, make sure to employ easy-to-read text with many white areas, while avoiding giant open areas and excessive graphics. Think,“less is more,” and remember that too many visuals are likely to detract from the overall site design.
Additionally, make sure text colors do not clash with background. Dark text coupled with a light/neutral background typically works best with text-heavy websites.
The following should also remain consistent with all of your pages: design; layout; banner;
navigation; typefaces and colors.
Site Design Functionality
Additional data gathered by KissMetrics Research concludes, “40% of people abandon a website that takes more than 3 seconds to load.”
“Patience is a virtue” has no place in the cyberworld. Web design success largely depends on loading time, browser compatibility and reliable hosting.
A slow site can cost you returning visitors, so make sure you optimize your graphics to reduce lagging,
and keep photos/images as tiny as possible in file size. If larger pictures are necessary for your site,
display thumbnails and supply links to the larger versions, which can then open in a new page.
A functional web design should also undergo a cross browser compatibility check, which ensures your site supports all types of browsers and also and displays information in a user-friendly format.
Lastly, a functional site may benefit from a clear content hierarchy, which can efficiently direct the flow of traffic.
A successful website largely begins with a successful design. If you found this information helpful
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